PSQ (PSQH) Registration Filing summary

Company overview and business model

• Operates a technology-enabled marketplace and payments ecosystem with three segments: Financial Technology, Marketplace, and Brands.

• Financial Technology includes Credova (Buy Now Pay Later for outdoors/shooting sports) and PSQ Payments (launched October 2024).

• Marketplace segment connects consumers with American-owned small businesses, offering free listings for merchants and transaction-based fees.

• Brands segment features EveryLife, a direct-to-consumer baby care company launched in 2023, emphasizing pro-family and pro-life values.

• Emphasizes core values of freedom, family, small business support, and American constitutional principles.

Use of proceeds and capital allocation

• Net proceeds from securities sales will be used for general corporate and working capital purposes.

• Pending use, proceeds will be invested in high-quality, short-term, interest-bearing securities.

Risk factors and disclosures

• Investment involves a high degree of risk, including market adoption, competition, limited operating history, and ability to achieve profitability.

• Risks include changes in laws, economic conditions, ability to retain customers, and execution of business plans.

• Forward-looking statements are subject to significant uncertainties and actual results may differ materially.