Viant Technology (DSP) Raymond James 2024 TMT & Consumer Conference summary

Market positioning and differentiation

• Operates as one of four global self-service, omnichannel DSPs, focusing solely on the buy side to avoid conflicts of interest.

• Targets U.S.-based national advertisers in the Fortune 250 and below, emphasizing data-driven marketing and real-time campaign optimization.

• 70% of customers onboard first-party data for advanced measurement and optimization.

Connected TV (CTV) growth and strategy

• CTV market is growing at 18% CAGR, with company CTV revenue growing nearly 50% last quarter.

• Acquisition of IRIS.TV enables show-level ad targeting within apps, enhancing campaign precision.

• Integration of IRIS.TV expected to drive significant financial results in the second half of 2025.

• Direct Access program connects directly with major content owners, reducing fees and increasing working media for clients; half of CTV spend now runs through this program.

Technology and innovation

• Household ID, a patented technology, enables high-scale, cross-channel targeting, outperforming email-based solutions like UID2.

• AI product suite includes AI Bidding (90% adoption, 75% of ad spend), AI Planning, and upcoming Measurement & Analysis (Q1 2025) and Decisioning (autonomous advertising, H2 2025).

• AI Bidding delivers 35% average CPM savings and has expanded contribution ex-TAC margin by 500 basis points.