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From financial services to investment banking

Truist Financial Corporation is a major US bank holding company formed through the merger of BB&T and SunTrust in 2019. The company offers a range of financial services, including banking, lending, and wealth management.

Different revenue streams

One of the primary ways that Truist Financial generates revenue is through interest income. The company offers a range of banking products, including savings accounts, checking accounts, and loans, which generate interest income. Truist Financial also generates interest income through its investment portfolio, which includes a range of assets such as bonds, securities, and other financial instruments.

Fees and commissions

In addition to interest income, Truist Financial also generates revenue through fees and commissions. The company charges fees for a variety of banking services, including ATM usage, wire transfers, and overdraft protection. Truist Financial also earns commissions on investment products, such as mutual funds and insurance policies.

Investment banking services

Truist Financial also generates revenue through investment banking services. They offer a wide range of services, including underwriting, mergers and acquisitions, and capital markets. Truist Financial works with a variety of clients, including corporations, governments, and institutional investors, to help them raise capital, execute strategic transactions, and manage risk. It is a market segment driven by fierce competition and they go up against giants such as Bank of America, JP Morgan, Goldman Sachs, Citigroup, and Barclays.